There is nothing more important than having a great online brand when it comes to working at home. A solid online brand will give you more credibility and maybe even boost your fan base if you’re seeking that at all.
The other thing is that when you're building your work-at-home career, the online brand is what is going to attract potential employers and clients. The best way to have a solid online brand is to be active online on social media such as LinkedIn, Twitter, Facebook and Google+. You don’t necessarily have to use social media, but it definitely helps. There are, of course, pros and cons.
One of the first things that I was told when it comes to building an online brand is to develop a niche. This makes you an expert in a certain area which will attract viewers. If you have any credentials or certifications that make you look good be sure to mention it. This is not the time to be modest.
The Klout score and Kred score are great ways to monitor your effort at building an online brand. The most important thing I believe is to have fun and try to maintain integrity across all the social media platforms that you use.
For me, building an online brand was all about having a more gratifying and precise set of results that come up when people look me up on Google. I have met many wonderful people who I otherwise never would have because of a strong online presence.